CES 2024 Samsung: World’s first Micro LD TV debuted

Sam Shedden / Last Updated: Jan 8, 2024 / ReadWrite
Transparent MicroLED screens from Samsung were debuted at CES 2024

As the 2024 Consumer Electronics Show – or CES, as it is known – prepares to open in Las Vegas tomorrow (Jan 9), Samsung has revealed a groundbreaking transparent MicroLED screen.

The electronics giant yesterday teased not just one but three different versions of seamless see-through screens, each with slightly distinct designs the company vows will make “the line between content and reality virtually indistinguishable.”

Two of the demo units incorporated tinted glass which in theory makes it easier to ignore any visual clutter behind the screens. But the real showstopper was a frameless transparent MicroLED that was as optically clear as an ordinary window, yet capable of projecting vibrant hologram-like visuals that appeared to float magically in midair. Samsung has released a promotional video of its transparent MicroLED displays:

However, some attendees have noted that seeing the technology in person provides a distinctively more dynamic visual experience. The displays measure one centimeter thick, with transparency and dimensions intended to contribute to a floating, multidimensional effect for onscreen imagery.

Mainstream adoption of the technology faces substantial cost barriers for the foreseeable future. Samsung’s current 110-inch non-transparent MicroLED TV has launched with a $150,000 price point so it’s unlikely to reach mass market affordability in the near term.

When is Samsung’s CES 2024 press conference and how to watch it?

CES 2024 returns to Las Vegas on Monday, January 8, transforming the city into a premiere venue for tech product debuts. Samsung will hold its press conference on Monday at 2PM PT, with a livestream available through Samsung’s Global Newsroom website.

Samsung’s event is titled “AI for All: Connectivity in the Age of AI,” and (surprise, surprise) will focus on artificial intelligence (AI) innovations. As one of the largest electronics companies in the world, Samsung is expected to showcase AI advancements relevant to its various product lines.

CES 2024 runs January 8-11, with over 1,000 exhibitors convening to unveil the next generation of technology products and services.

Picture: Samsung

Sam Shedden

Managing Editor

Sam Shedden is an experienced journalist and editor with over a decade of experience in online news. A seasoned technology writer and content strategist, he has contributed to many UK regional and national publications including The Scotsman, inews.co.uk, nationalworld.com, Edinburgh Evening News, The Daily Record and more. Sam has written and edited content for audiences whose interests include media, technology, AI, start-ups and innovation. He's also produced and set-up email newsletters in numerous specialist topics in previous roles and his work on newsletters saw him nominated as Newsletter Hero Of The Year at the UK's Publisher Newsletter Awards 2023. He has worked in roles focused on growing reader revenue and loyalty at one of the UK's leading news publishers, National World plc growing quality, profitable news sites. He has given industry talks and presentations sharing his experience growing digital audiences to international audiences. Now a Managing Editor at Readwrite.com, Sam is involved in all aspects of the site's news operation including commissioning, fact-checking, editing and content planning.